Background
CircleIn is a free virtual community supported by the National Science Foundation that facilitates student collaboration and community-building. Their platform helps undergraduate students engage better with their peers and improve their chances of course completion.
We helped CircleIn continue its mission to serve students worldwide with an updated platform that promoted better engagement, delivered superior UX, and strengthened its community.
The Challenge
CircleIn’s chat function—one of their platform’s most used features—was experiencing performance issues. Frequent crashes and long wait times severely impacted user experience and discouraged students from engaging in the platform. In addition, CircleIn’s current development process made scaling and collaboration difficult. Their system’s accumulated tech debt resulted in frequent regression bugs and poor user and developer experiences.
The Process
CircleIn’s team proposed an ambitious solution to the chat function’s problems: build an experience with features inspired by Slack and Discord. To deliver on that vision and optimize their development process, our team:
The new development process and refactored components enabled our team to overhaul UI/UX elements throughout the website and build a new set of features:
The Result
CircleIn’s renovated platform offers students an outstanding user experience with modern features that give them more ways to connect and share ideas. The new development process led to greater collaboration among CircleIn’s development team and enabled them to:
The website’s speedier load times, optimized SEO, and improved accessibility led to an increase in user engagement of 3X shortly after launch. Together, these achievements demonstrate the significant business value a focus on performance and UX can yield.
