May 29, 2024


Product Management



The Craft of Deep Work —Rediscovering Focus in a Distracted World
Cover for The Craft of Deep Work —Rediscovering Focus in a Distracted World
Image source: Storyset

In today's fast-paced digital world, the noise of constant notifications and social updates can easily drown out the quiet focus necessary for deep work. At Torii Studio, we understand that the true value in our digital craftsmanship comes not from chasing these fleeting distractions but from engaging deeply with our projects.

Cal Newport, a computer science professor at Georgetown University, defines deep work as professional activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limit. These efforts create new value, improve your skill, and are hard to replicate.

Why Deep Work Matters in the Age of Distraction

Our society often emphasizes the quick over the quality, rewarding behaviors that are more about visibility than value. Tweets, likes, and constant emails pull us into a cycle of shallow work—easy to do and falsely satisfying in its busyness. However, these tasks, while they may seem urgent, rarely contribute to long-term success or fulfillment.

Deep work, though challenging, fosters real growth and long-term value. It's akin to the work of a craftsman: there is no shortcut to mastering a craft. As Santiago Gonzalez poetically notes about coding, "Beautiful code is short and concise... It’s much like as if you were writing a poem". This level of craftsmanship in coding—or in any professional activity—requires deep work: uninterrupted, focused, and rich in concentration.

The Paradox of Deep Work in Modern Business

Despite its evident value, deep work is not the priority it should be in today’s business climate. It's easier to respond to an email than it is to solve a complex problem. It's simpler to scroll through social media than to design a piece of intricate software. And unfortunately, many businesses continue to reward the quick response over the thoughtful consideration, simply because it feels more productive.

At Torii Studio, we challenge this norm. We believe that by fostering a culture that values deep work, we empower our team to produce outcomes that are not only efficient but also enduring and meaningful. We strive to create an environment where each team member can cultivate the skill to discern and create meaningful work, rather than just busy work.

Embracing Deep Work at Torii Studio

To support deep work, we often have to reject much of what is new and high-tech in favor of approaches that may seem old-fashioned but are truly effective. This might mean redesigning workspaces to reduce interruptions, or it might involve setting clearer boundaries around communication.

The task of a craftsman at Torii Studio is not merely to generate meaning but to cultivate an ability to discern the meanings that are already there, hidden amidst the noise. Our approach is not just about doing work but about doing the right work well.

In our niche, daily stand-up meetings are a long-standing tradition and considered a "best practice”. However, we choose not to follow this ceremony and have found it to be beneficial. Instead, we hold a main planning meeting once a week, and handle everything else asynchronously, without the expectation of immediate responses. This approach allows our team to focus on their projects, fostering an environment where everyone takes ownership of their work and operates with mutual trust.

Conclusion: The Way Forward with Deep Work

As we continue to navigate a world brimming with distractions, the value of deep work only grows. It is essential, now more than ever, for businesses and individuals alike to prioritize depth over superficiality, craftsmanship over quick fixes.

At Torii Studio, we are committed to this journey, knowing that the deepest work often yields the most rewarding fruits. We invite others in the industry to join us in this movement, to turn away from the shallows and dive into the deep. It's challenging, but the results—a more thoughtful, innovative, and skilled workforce—are well worth it.

If you enjoyed this post, you might also like:

Torii Studio


Our Story

Our Values

Our Approach

New York City

8 Spruce St,

41st Floor, SUITE F

New York, NY, 10038

Copyright © 2020-2024 Torii Studio, Inc.