Betting on new ideas is risky. Taking a portfolio approach and testing multiple ideas at once can help manage that risk and increase your chances of success. 

Beating the Odds at Innovation

The Ambition Matrix organizes innovation according to the level of risk and the potential rewards that each type entails. Image source: Deloitte


Alphabet’s portfolio is made up of a wide range of projects covering fields such as cybersecurity, healthcare, and geothermal energy. Image credit: Business Insider


Loon’s stratospheric balloons functioned as floating antennas to provide wireless connectivity to larger areas than conventional cell phone towers. Image source: Loon